Mission

Established in 2018, First Crack is an innovator in guest roast coffee design. First Crack designs specialty guest roast coffees, the best in the world, for cafes that already have a house blend.

First Crack leads the specialty coffee revolution with its unique Techno-Aromatic^® roasting and ultrasonic espresso brewing technologies.

First Crack has reinvented specialty, 90+ single origins and seasonal varietals
and is defining the future of guest roast specialty coffees for cutting edge cafes.

First Crack is committed to bringing the best guest roast specialty coffee experience to cafes around the world through its unique specialty coffee offerings.